Programmatic

Lessons in CEO Reputation Management With Havas Formula Chief Tara Reid

If 2023 has taught us anything, its that modern leaders must be equipped to handle growing public scrutiny. In an economy where customers want brands to live their values, a single tweet or TikTok video can whip a media frenzy. This means CEOs–from ex-Twitter boss Elon Musk to Bud Light’s Brendan Whitworth–are increasingly being thrust…
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