Programmatic

In Apple’s Uplifting Ad, Dogs Get to Play Again After Receiving Prosthetics

For many audiences, stories about dogs are typically a guaranteed way to tug at the heartstrings. Apple’s latest ad strikes an even deeper emotional chord by following the journey of a tripod dog (a canine with only three legs). The hero of “The Invincibles,” created by agency TBWA\Media Arts Lab, is a tripod dog named…
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