AUCKLAND, Monday: MediaWorks, PHD and Stanley Street have teamed up to deliver what they claim is “New Zealand’s first commercial full-motion 3DOOH billboards” for KFC.
MediaWorks outdoor director Brad Morgan said: “The eye-catching promotion sees the instantly recognisable colonel hand a bucket of chicken through a drive-through window. The bucket then takes on a life of its own, flying around the screen.
“The anamorphic creative will be whetting appetites for the secret recipe chicken that Kiwis know and love on MediaWorks billboard locations at Wellington Airport and Newmarket Atrium.
“KFC is known for their innovative advertising, so it has been fantastic to work with them to bring this 3D creation to life.
“Magic is such an integral part of what we do, so it’s been fabulous to see this execution come to life.”
“3DOOH has been taking off around the world and we’re thrilled to be able to offer the capability to our New Zealand advertisers.
“This technology gives brands an opportunity to push creative boundaries and stand out from the crowd.”
KFC marketing director Leanne Too said: “We love leading for creative edge and how brands can come to life outside of the traditional lay down.”
PHD’s Ella MacDonald said: “We’re lucky to work with a client that has such an appetite for exciting, new to market opportunities like this one.
“Magic is such an integral part of what we do here at PHD, so it’s been fabulous to see this execution come to life.”
CREDITS
Client: Restaurant Brands
Marketing Director – KFC: Leanne Too
Senior Brand Manager – KFC: Holly Knowles
Media partner: PHD
Creative Integration Lead: Amanda Palenski
Associate Business Director: Ella MacDonald
Creative agency: Stanley St
Media: MediaWorks
Outdoor Director: Brad Morgan
Senior Account Director: Cara Allan-Northey
Strategic Partnerships & Operations Manager: Katie Gallagher
Digital Operation Executive: Briar Moke
Location: Wellington International Airport
Manager Retail & Advertising: Astra Davidson-Powell
Manager Brand & Sponsorship: Jo Maxwell
Location: Auckland Transport
Head of Partnerships Experience: Simon Soulsby
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