Programmatic

BBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice

BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis’ data arm Epsilon PeopleCloud. Samantha Deevy joins as BBH USA’s chief strategy officer, and Lindsey McNabb Hover is now the 25-year-old shop’s first CMO. Fig–the shop…
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