As the 2023 Aotearoa Effie Awards, in association with TVNZ, draw near, the finalists can now be revealed and tickets are on sale.
With the theme of “Awarding Ideas That Work,” the awards aim to celebrate the most effective advertising campaigns in Aotearoa over the past year.
Lisa Divett, this year’s convenor, says she and the judges are aware of how much work goes into not only entering the awards, but crafting the campaigns as well something that is often year’s in the making.
“[A] massive thank you to all of you incredible people who have contributed to the work we are now celebrating as we have been delighted with the calibre of entries this year. We are also stoked to have a whole new generation of superstars learning how to become passionate advocates of great effective work due to the successful introduction of the shadow judging process this year. As one of our awesome young shadow judges said of her experience, ‘reading all the papers was like stepping inside the big dogs brains and playing around’.”
A panel of over 160 industry peers conducted the first round, with an additional 70 completing the second round. The exceptional quality of entries impressed the judges, making the selection of just over 115 finalists across various Effie categories all the more challenging. With one final round of judging to go, this years executive judges are some of Aotearoa’s leading marketers.
This year’s Executive Judges who will lead the final judging rounds are:
| Jodi O’Donnell | TVNZ |
| Kelley Toy | Fire & Emergency NZ |
| Lauren Cooke | Waka Kotahi NZTA |
| Renee Milkop-Kerr | Fonterra |
| Sean Wiggans | Turners Auto Retail |
| Simon Hofmann | Kiwibank |
| Jill Chestnut | Tourism NZ |
Winners and finalists will be celebrated and awarded at the Effie Awards Show on Thursday, October 26 at the Auckland Town Hall. Tickets are available for purchase now at https://events.humanitix.com/2023-aotearoa-effie-awards-in-association-with-tvnz.
To view the complete list of finalists, please visit https://commscouncil.nz/news/2023-effie-awards-finalists
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