Programmatic

19 Crimes and Universal Monsters Celebrate Halloween With AR-Enabled Wines

To celebrate the Halloween season, winemaker 19 Crimes partnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster (here, just called “Frankenstein”). These limited-edition wines have glow-in-the-dark labels and feature an augmented reality experience. People can scan the QR code on the back of each bottle…
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