AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are taking over Prebid optimization. To wring more revenue from open auction, publishers often adjust the parameters of their Prebid wrappers. For example, a longer timeout window for the Prebid auction can yield more revenue by […]
The post AI Is Optimizing LADbible’s Prebid Timeouts appeared first on AdExchanger.