Programmatic

Agency Execs Rally for a More Strategic Pitch Process

Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A’s brought together, “Wouldn’t it be interesting if pitches evolved to not be about creative work?” “It should be about the chemistry, about how…
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