Programmatic

Kate Lines promoted to Head of Business Management at DDB

AUCKLAND, Today: DDB Group Aotearoa has promoted Kate Lines to head of business management. MD Nikki McKelvie said: “If you’ve ever enjoyed a brief, a shoot, or a drink with Kate, you’ll know DDB’s on to a very good thing.

“Since joining DDB Group in 2016, Kate has taken each of her accounts from strength to strength, filling her clients with confidence and the cabinet with gold.

“Kate was at the helm for TRA’s NZ Ad of the Year and NZ’s Favourite Ad in 2019 for Lotto NZ Lost, and launched AAI Live A Little Freer campaign in 2018, which went on to take Gold for Sustained Success in 2021.

“She also led the team to win the brand project for The Warehouse Group in 2022, subsequently launching The Real Bargain platform. 


“This is incredibly well-deserved. Kate has never shied away from taking on challenges, and she does it with huge energy and passion.”


“Along with leading The Warehouse, Lotto NZ, and AAI accounts, Kate will take greater responsibility across DDB business management.

“This is an incredibly well-deserved promotion. “Kate has never shied away from taking on new challenges, and she does it with huge energy and passion,”

Kate Lines said: “Having worked in advertising for over 20 years and now seven years at DDB Aotearoa, I was looking for the next step in my career. So I’m thrilled to have that opportunity at an agency I have such love and respect for.

“I am excited to provide greater support and leadership to the already awesome business management team.”


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