Programmatic

MediaWorks hires former JCDecaux boss to lead outdoor division

AUCKLAND, Today: MediaWorks has appointed Mike Watkins, the former boss of JCDecaux NZ, to run its outdoor advertising division, according to a report by Daniel Dunkley in BusinessDesk.

The NZME-owned service reports: “Watkins, who left JCDecaux in August, will join MediaWorks as chief executive officer for the company’s outdoor unit starting on Monday

“The experienced executive resigned from JCDecaux three months ago as the Paris out-of-home advertising and street furniture giant made cuts to its NZ team.”

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