With the digital platform in growth mode, School Road Publishing are coming back into the market with WOMAN magazine, giving the brand more exposure and credibility than ever.
WOMAN magazine returns to the newsstands next Monday in a new more stylish and directional seasonal format.
The changes come after Martine Skinner (ex Bauer/ACP) was announced General Manager and Sarah Hoffmann (ex Bauer, STUFF and NZME) was appointed Sales Director of School Road Publishing, owned by the Waitapu Group.
“We’ve bought the magazine back in a redesigned, contemporary matt format with more content so our audience can enjoy WOMAN in a more relaxed and tactile way during their leisure time,
while still receiving continuous updates from womanmagazine.co.nz and its social platforms throughout the week,” says Skinner.
Through a unique commercial model, WOMAN has invited a limited number of well-known brands to be Preferred Partners over the summer months and who are seamlessly integrated into the magazine.
“We could not have delivered this issue without our preferred partners. We’re excited to be collaborating with them and sharing their stories through a mixture of editorial and sponsored editorial across all platforms,” says Hoffmann.
At the helm of the first new look issue is Editor Angie Fredatovich, working alongside the creative talents of Waitapu Group’s other companies including the specialist visual storytellers at Film 360 and Stanley Street Agency’s design talents. Experience editor and publisher Christina Sayers-Wickstead has contributed to the issue.
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