Programmatic

Black Friday Reaches Record Spend of Nearly $10 Billion in US

With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $ 9.8 billion was spent Friday, traditionally the day retailers enter the “black” and a bellwether for holiday sales. That’s…
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