Social media giant Meta has appointed Pead as its New Zealand PR agency of record, following a competitive pitch process for its PR accounts on both sides of the Tasman.
Pead will deliver a mix of corporate, B2B, policy, and consumer communications in New Zealand for Meta, with Icon Agency being chosen for that role in Australia.
Aussie creative agency Snack Drawer will be responsible for delivering creator, consumer, youth and digital communications activity for Instagram.
Meta ANZ Director of Communications Joanna Stevens says the agencies demonstrated the perfect mix of creativity, insight, hunger and deep industry expertise that will help drive Meta’s growth in the market.
“Icon, Pead and Snack Drawer best recognised Meta’s role in building technology that creates, inspires and brings people together. Our new trio of agencies, all with specialty skill sets, and underscored by an intimate understanding of our customers, will help bring this ambition to life.”
Pead Partner, Sarah Munnik, says: “In addition to social and community connection, Meta is the destination for brands and advertisers who are looking to scale up or grow in unexpected ways. Effective advertising buying to create genuine consumer engagement is harder than ever before but no one knows customers like Meta. We can’t wait to get started.”
The agency announcement follows a series of recent high profile innovation product and brand announcements from Meta, including the new mixed reality headset Quest 3, Ray-Ban Meta smart glasses, new AI experiences across its family of apps and devices, and the return of Instagram’s First Nations Creator Programme for a third year.
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