Programmatic

Inuvo’s AI-Driven Twist On Segmentation Zeroes In On The ‘Why,’ Not The ‘Who’

Startups are coming out of the woodwork to capitalize on the AI craze among marketers. But not every AI player is new to the scene. Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got […]

The post Inuvo’s AI-Driven Twist On Segmentation Zeroes In On The ‘Why,’ Not The ‘Who’ appeared first on AdExchanger.

AdExchanger