Programmatic

WhistlePig ‘High’Jacks Dry January With a Terpene-Infused Cocktail

WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once–the explosion of nonalcoholic beverages and the American cannabis boom. The brand has dubbed its 2024 effort “Dank January,” saying it aims to highjack the month-long temperance…
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