NAPIER, Monday: FizzyPop has crafted an innovative campaign for the 2024 Art Deco Festival in partnership with the Napier Art Deco Trust.
Kat Robinson, FizzyPop’s key account manager, said The festival, scheduled from 15 February, is a key event for the Hawke’s Bay region, attracting national and international attention.
Robinson said: “Off the back of the recent Splash Planet launch and the Nest Fest we’ve added another ticketed event to our list of clients.
We’ve been tasked with running the return of Art Deco – arguably the largest event in Hawke’s Bay.
“This year’s event is particularly significant, marking a robust recovery following Cyclone Gabrielle in 2023 and cancellations in prior years.
“The collaboration has produced a targeted digital campaign, leveraging animated HTML5 banners, strategic social media content, and precise video targeting through YouTube to captivate a wide audience.
“FizzyPop’s targeted digital strategy extends this celebration beyond local borders, engaging a nationwide audience with the splendour of the era.”
“FizzyPop’s expertise in media planning and buying, with a focus on direct placements and optimised targeting on platforms such as Meta & TikTok, aims to maximise reach, engagement and event ticket purchases.
“Our offices are right in the heart of the Napier CBD – we live and breathe art deco on a daily basis, so be able to share such an important event for our community, and for Hawke’s Bay as a whole with the country has been a real labour of love for the whole team.”
“Building on a track record of successful event promotions including the recent relaunch of Splash Planet and the promotion of music and arts festival NestFest, FizzyPop’s work on the Art Deco festival is set to solidify its reputation as a leader in connecting audiences with premier cultural events.
Matthew Bonnet of the Art Deco Trust said:”The partnership with FizzyPop has been instrumental in achieving our objectives. Their strategic insight has propelled event sales ahead projections, a clear indicator of the campaign’s impact.
“The Art Deco Festival is a showcase of art, culture, and architectural grandeur, epitomising the community’s enduring spirit. FizzyPop’s targeted digital strategy extends this celebration beyond local borders, engaging a nationwide audience with the splendour of the Art Deco era.
CREDITS
Agency: FizzyPop
Client: Art Deco Trust Napier
Project: Art Deco Festival 2024
Membership and Marketing Coordinator: Matthew Bonnett
Key Account Manager: Kat Robinson
Media Director: Iain Urquhart
Junior Art Director: Amy Hughes
Digital Campaign Manager:Pia Silagan
Digital Motion Graphics Designer: Jeff Park
Client: Art Deco Trust
Agency lead:Kat Robinson
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