Programmatic

MilkPEP Designs a Marathon Exclusively for Women Runners

MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be “the only U.S. marathon designed for women, by women.” The inaugural Every Woman’s Marathon is the brand’s biggest experiential activation to date. The race will…
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