StackAdapt, the leading self-serve programmatic advertising platform, has announce experienced industry executive Liam McCarten has joined the company in APAC, and will lead operations in the region as it embarks on its next phase of growth.
McCarten has taken up the role of StackAdapt’s VP of Sales, APAC and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
McCarten joins having worked at Meta for the past nine years, holding sales leadership roles in New York, London and Singapore. Previously he held the role of Director, Global Business Group APAC, leading the health, beauty, luxury and technology verticals, where he supported the largest brands and agencies across the region.
Singapore-based McCarten said he joined StackAdapt due to the company’s strong growth prospects, innovative technology, and commitment to client and agency centricity.
“We are in a fascinating period for the digital and marketing industry more broadly. The changes clients and agencies are navigating are compounded by advances in machine learning and AI, resulting in a need for strong martech partnerships.
“StackAdapt has strong momentum and is on track to be a valuable marketing technology partner in the digital media buying market across APAC. We have industry-leading machine learning and AI capabilities, a patented contextual solution, first-party data integration capabilities, and multi-channel marketing offerings, enabling our clients to thrive.”
The StackAdapt platform enables advertisers to deploy their media spend across native, display, video, connected TV (CTV), audio, in-game, and digital out-of-home (DOOH) channels. StackAdapt entered the APAC market at the end of 2021, and the team has grown to over sixty people in the region, servicing brands and agencies.
“As a growing global technology company, we see tremendous opportunity in the APAC market and are excited to welcome Liam to the team to help us scale in the region,” said Vitaly Pecherskiy, StackAdapt CEO and Co-Founder.
“The diverse nature of the APAC market calls for a tailored, precise approach to create value, and we are excited to power marketers throughout the region with the performance-driven capabilities of our product.”
McCarten has been a member of the IAB Southeast Asia and India since the start of 2022, working in the areas of digital commerce and retail media.
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