Thousands of New Zealanders walk through the doors of New World supermarkets every day. Each with their own stories and reasons for visiting. New World and DDB Group Aotearoa wanted to celebrate their stories by launching a new brand platform, ‘Find Your Wonderful’.
The heart of this campaign lies in the communities, the shoppers, the New World team members, and the true stories that have been uncovered from North to South. These stories remind New Zealanders how small moments can lead to the wonderful.
To launch, the viewer follows three separate stories of Wendy, Dave, and Samara, all born from real events. The trio then converge into one greater narrative.
Giselle Bleakley, New World Head of Marketing & CX, says “Through ‘True Stories’, we wanted to capture the essence of the experience our stores deliver to customers in an emotive and engaging way.”
Courtney Dow, Creative Director at DDB Group Aotearoa, says that as the country’s feel-good supermarket, New World plays a meaningful role in the everyday.
“For me it’s the freshly made sammies at my local New World, but for others it might be the extra care and effort from team members or the quality, range, and value. Whatever your wonderful may be, New World never misses an opportunity to brighten the experience, lighten the load, and help those in-store find a little more wonderful every day.”
‘True Stories’ is appearing across TV, cinema, OOH, digital/web, and social.
Credits
Client: New World
Foodstuffs Group General Manager – Marketing Media: Dominic Quin
New World Head of Marketing & CX: Giselle Bleakley
New World Senior Marketing Manager – Brand & Strategy: Deb Fell
New World Brand Manager: Warsha Lata
Agency: DDB Group Aotearoa
Production Company: FINCH
Director: Paola Morabito
Executive Producers: Loren Bradley / Bex Kelly
Producer: Mark Foster
DOP: Marty Williams
Offline Editor: Simon Price
Colourist: Alana Cotton
Online Editor: Stu Bedford
Grading: Images & Sound
Audio: Franklin Rd Music & Sound
Sound Rearrangement / Sound Engineer: Stefaan Van Leuven
Song: (You) Got What I Need, Freddie Scott
Vocalist: Mikayla Sippel
Music Supervisor: Jonathan Mihaljevich
Media Agency: PHD
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