AUCKLAND, Today: New Zealand Steel, guardian of premier roofing brand COLORSTEEL®, has selected Together as their full-service media agency. This partnership brings Together’s expertise to the forefront of New Zealand Steel’s extensive brand portfolio, including ZINCALUME®, GALVSTEEL®, AXXIS®, and COLORSTEEL®.
Together’s role will be to fortify the COLORSTEEL® brand by harnessing media, data, and marketing technology. The agency’s reach now extends from targeted digital strategies to comprehensive media planning and buying, a testament to their previous success with COLORSTEEL® in the “Roof ID” campaign, which clinched top honours at the 2023 IAB Digital Advertising Awards.
“The Together team have really impressed us with how they’ve approached data-driven digital media so we’re looking forward to expanding our relationship.”
Suzanne McKandry, Head of Marketing at New Zealand Steel, praises Together’s approach: “The Together team have really impressed us with how they’ve approached data-driven digital media so we’re looking forward to expanding our relationship. Their tools and strategic thinking really stood out, and it’s exciting to build on the great work we’ve already done together.”
Rufus Chuter, Managing Partner at Together, is eager about the expanded collaboration: “New Zealand Steel is on an incredible journey right now through initiatives like their landmark partnership with the Government to install an Electric Arc Furnace – one of the country’s biggest industrial decarbonisation efforts ever – their powerhouse brands like COLORSTEEL® as well as their fantastic local team. We’re excited to be expanding our relationship beyond data-driven digital and the opportunity to apply these techniques across wider audiences and channels.”
Media planning is underway, with Together taking over all media buying responsibilities from 1st July. This move is part of Together’s continued growth trajectory, following their recognition as IAB Digital Agency of the Year and Best in Show for the second consecutive year in 2023.
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