Programmatic

The Flavor Files: How Spicy Is Truly’s Hot Wing Sauce Hard Seltzer?

Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn’t have a traditional advertising spend for the Big Game, it decided to get creative and “crash the party.” After testing several iterations (including a ranch-flavored drink), the…
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