Programmatic

Volkswagen Appoints CMO From Within To Drive Brand Into the Future

Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group’s Audi brand since 2019. Now, she will be tasked with overseeing Volkswagen’s marketing efforts globally for its passenger car business. Among…
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