A new campaign from Radio New Zealand (RNZ) is pushing the public broadcaster’s case as New Zealand’s leading audio media organisation.
“We have a responsibility to remind people that we are a multi-platform public broadcaster,” says RNZ Head of Strategy Stephen Smith.
“Whether it’s radio or podcast, on air or online, words or music, now or later – we’ve got something for all ears and all devices.”
Each campaign execution takes the similarities or differences of two RNZ platforms and demonstrates how they complement each other. Different combinations across a range of executions convey the breadth of the RNZ audio offering.
Smith continues, “We love the pared back art direction and the short, catchy, headlines which were informed by a media plan utilising outdoor and digital placements.”
Creative is from Big and media strategy and management is by Together.
The post RNZ brand campaign hits the streets appeared first on stoppress.co.nz.