FEDERATION promotes Olly Walker-Boden to MD alongside new CCO Brad Collett

AUCKLAND, Yesterday: FEDERATION has today unveiled a second major appointment to its senior leadership team in as many months, announcing Olly Walker-Boden as Managing Director to lead the Auckland-based agency day-to-day. The news follows Brad Collett joining as CCO in January.

“Olly’s unwavering focus on delivering first-class work and exceptional partnership to our clients truly sets him apart. He’s an outstanding and proven leader of people and our entire agency is thrilled to see him promoted to Managing Director,” comments Sharon Henderson, Chief Executive Officer and founder of FEDERATION.

“Olly’s unwavering focus on delivering first-class work and exceptional partnership to our clients truly sets him apart.” – Sharon Henderson

Walker-Boden says, “I’m incredibly proud to have been a part of the FEDERATION team for the past six years and incredibly lucky to have worked with so many interesting and inspiring colleagues, partners, and clients during that time.

“It’s terrific to have Sharon’s unwavering support as we enter into this next exciting chapter for the agency’s story, and I couldn’t be more pleased to have the super-talents of Brad alongside me for the ride too.”

Sharon Henderson adds, “2023 was a huge year for us. We delivered some mightily impressive work for our existing long-term clients and welcomed some fantastic new clients to FEDERATION including The Co-operative Bank, KiwiRail, Villa Maria, and global on-demand delivery service DoorDash. With the appointments of Olly and Brad, and some significant new briefs in development, 2024 is off to a flyer.”