Programmatic

Not Your Dad’s Suit Shop: Men’s Wearhouse Tests Comedy in New Ads

Mark Twain didn’t originate the saying, “the clothes make the man,” but he did famously add his own kicker to that old proverb: “Naked people have little or no influence on society.” Men’s Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor…
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