It’s a false narrative that personalization and privacy can’t coexist. Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym, on this week’s episode of AdExchanger Talks. The challenge is figuring […]
The post The Privacy-Utility Trade-Off appeared first on AdExchanger.