Programmatic

Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $ 5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz–founder and CEO of production company/record label/management agency The Firm–the lucrative offer to join the Big3 next season isn’t a marketing move. Much…
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