Programmatic

MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

The post MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers appeared first on AdExchanger.

AdExchanger