AUCKLAND, Today: As winter draws near, Genesis is stepping up to help keep Kiwi homes warm and cozy. They’re rallying New Zealanders to support the cause.
A lot of heat can escape through windows in uninsulated homes, which cranks up power usage. Genesis is teaming up with three local organisations to provide quality curtains and energy-saving tips to families across Aotearoa.
From April 28 to June 27, Genesis will match donations to these groups, up to $ 100,000.
Genesis has a history of supporting curtain banks, like Wellington’s Sustainability Trust and Christchurch’s Community Energy Action, since 2010. In 2022, they expanded their efforts to Northland and Auckland by partnering with Habitat for Humanity Northern.
Stephen Imm, Genesis’ GM of Brand and Marketing, shares, “Care is at the heart of Genesis and we’re proud to have longstanding partnerships with community groups that are helping to create warm, healthy homes.
“We’re really excited to share the great work Genesis does with community organisations, with the whole country.”
“Our brand platform, featuring George and her family, has provided the versatility to showcase how multi-faceted the Genesis brand is, and we’re pleased to release this next iteration encouraging care in our communities,” he adds.
The campaign, now in its sixth instalment featuring George and her family, continues to engage New Zealanders effectively.
Toby Sellers from Bastion Shine highlights this year’s focus: “We’re really excited to share the great work Genesis does with community organisations, with the whole country.”
In partnership with TVNZ and led by PHD, the campaign will be visible across social media, digital platforms, and retail OOH.
- To learn more or to donate, Kiwis can visit genesisenergy.co.nz
CREDITS
Client: Genesis Energy NZ Ltd
Senior Brand and Partnerships Manager: Kimberly Burgess
Senior Brand Manager: Russell Long
Senior Partnerships Manager: Fiona Turvey
Agency: Bastion Shine NZ
Production Company: Sweetshop
Director: Mark Albiston
Stills Photography: Match Artists
Photographer: Troy Goodall
Media: PHD
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