Programmatic

OMD New Zealand announces new general manager

OMD New Zealand has appointed Rachel Stewart as General Manager, OMD New Zealand.

Stewart has 20-plus years media experience in the NZ media market, and coming up 10 of those with OMD New Zealand.

Stewart has a passion for brand development, performance led initiatives, and has also contributed time in mentoring key industry talent.

“I’m often asked why I’ve spent the better part of a decade with OMD, and the answer is quite simple. I’m really proud of the culture and capabilities that we lead and continue to develop here at OMD.

“I have the had the privilege of working with many of our great clients and partners to deliver market leading work, alongside our wonderful OMD team.

“I’m excited to bring a new focus of attention-led planning, underpinned by sophisticated data capability. The rapid acceleration of digital transformation our market is seeing brings with it a raft of opportunities to provide great consumer connection points our clients can leverage,” says Stewart.

Nigel Douglas, OMD New Zealand CEO, says, “I vividly remember clocking Rachel’s incredible talent when I first started at OMD. It brings me great joy to see her progress through the business to this very senior role now in 2024. She is great talent and a great leader. She has made already made a significant impact and she’s just getting started.”

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