Programmatic

Special PR boosts award-winning team with two top hires

AUCKLAND, Today: Special PR is riding high on a successful year and is bulking up its team with two fresh faces: Georgie Zonneveld and Harry Willis, stepping in as PR Directors.

Georgie’s hopping over from Mango, armed with nearly ten years of top-tier PR expertise. She’s a pro at steering high-impact campaigns across the Aussie and Kiwi markets for heavy hitters like Netflix, Nespresso, and Nestlé.

She’s all set to amp up Special PR’s strategy and creativity for big-name clients like KFC and Pizza Hut.

“I’ve always been impressed by Special PR’s distinctive approach to campaigns, blending ambitious and creative ideas with a clear strategic purpose. This is an exciting next step for me in my career, and I’m excited to join the team to deliver some of the country’s most impactful and fame-driving campaigns,” says Georgie.

Harry’s coming in from Wright Communications, where he’s been the brains behind successful strategies for a mixed bag of clients, including giants like Toyota and Unilever.


“Special have been on their A-Game from the get-go, so I leapt at the chance to join the team.” – Harry Willis


At Special PR, he’ll take charge of the lifestyle division, working magic for brands like Jaguar Land Rover and Tourism Fiji.

“Special have been on their A-Game from the get-go, so I leapt at the chance to join the team. The agency is firmly in growth mode, with some really exciting projects in the pipeline.

“I’m thrilled to now officially be a part of the team delivering world-class work, and looking forward to adding value to our clients,” Harry comments.

This dynamic duo joins Special PR during an award-studded season, with the agency scooping up ‘PR Agency of the Year’ and several other accolades.

Kelly Grindle, Managing Director at Special PR, shares, “Special PR has been through a remarkable period of growth since its inception three years ago and we’re thrilled to keep the momentum going with the appointment of Georgie and Harry as PR Directors.”

Georgie and Harry are now part of the team at Special’s Auckland office and are reachable at their new emails.


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