NAPIER, Today: FizzyPop launches a vibrant campaign for Sunair, featuring new routes from Hamilton Airport. This collaboration with Hawke’s Bay and Hamilton Airports enhances regional travel significantly.
New connections include routes from Hamilton to Whangārei, Gisborne, and Napier. Additional links connect Napier with Tauranga, Wairoa, and Gisborne.
Sunair promises fast daily services that meet the dynamic needs of Hamilton and nearby regions. Travel times to Napier and Gisborne are now just an hour, with Whangārei slightly longer. FizzyPop supports the campaign with creative input, media planning, and buying services.
“The introduction of direct flights connecting Napier with Tauranga and Hamilton represents a critical milestone for regional connectivity,” said Dan Power, Flight Operations Manager at Sunair.
“This campaign is a perfect blend of our strengths in media and creativity.” – Iain Urquhart
FizzyPop’s media strategy mixes traditional advertising with digital methods. These include YouTube pre-rolls, social media marketing, animated banners, and search ads for wide-reaching impact.
Sunair’s new routes from Hamilton, Hawke’s Bay, Gisborne, and Tauranga come with tailored ads for each region, employing sophisticated geo-targeting.
Tom Young, Director at FizzyPop, notes, “We’re committed to driving growth for our clients in regional New Zealand. Partnering with Sunair enhances regional connectivity and growth, fuelling our passion for making a difference.”
Iain Urquhart, Media Director at FizzyPop, adds, “This campaign is a perfect blend of our strengths in media and creativity. It’s thrilling to apply our skills in a way that speaks uniquely to our audiences and optimises our econometric models to forecast ticket sales effectively, ensuring we meet our cost per acquisition goals.”
CREDITS
Agency: FizzyPop
Client: Sunair
Flights Operations Manager: Dan Power
Membership & Reservations Manager:- Jacob Albertsma
Director: Tom Young
Key Account Manager: Kat Robinson
Media Director: Iain Urquhart
Art Director: Kristen Curran
Digital Motion Graphics Designer: Jeff Park
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