Programmatic

Creatives Chase Their Cut; Brand Safety Backfires For Verifiers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hidden Talent Hollywood creatives are being crushed by studios. They suffered a blow during the writers’ and actors’ strikes last year and they’re about to lose out again due to new performance-based payment policies proposed by streamers. Once upon a time, writers, actors and […]

The post Creatives Chase Their Cut; Brand Safety Backfires For Verifiers appeared first on AdExchanger.

AdExchanger