AUCKLAND, Today: ZM has launched a new Play ZM campaign using cutting-edge AI tech and relaunched their ZM Late Show. The AI campaign features clear shots of ZM hosts with surreal AI-generated backdrops, providing endless creative possibilities.
Jennifer Pryor, NZME Senior Group Marketing Manager, says: “We’re embracing the opportunities AI provides and by incorporating AI-generated backgrounds and talent photos, we’re blurring the lines between fantasy and reality in a playful yet compelling way.
“We’re confident that this forward-thinking approach will connect with our audience, as the campaign will evolve alongside their dynamic lives and ever-changing preferences,” Jennifer adds.
The campaign highlights familiar faces like Fletch, Vaughan, and Hayley from ZM Breakfast, Georgia from ZM Days, and Bree and Clint from ZM Drive. The newest addition, Brooke Koppens, will lead the revamped ZM Late Show.
“We’re embracing the opportunities AI provides and by incorporating AI-generated backgrounds and talent photos.” – Jennifer Pryor
From Morrinsville, Koppens started in community broadcasting at Coromandel’s CFM. For two years, she has been a ZM brand ambassador and part-time on-air personality.
Ross Flahive, ZM’s Content Director, says: “Our audience is at the forefront of all the latest trends, and we wanted to deliver a brand campaign that reflects their unique tastes. We’re also thrilled to welcome Brooke Koppens to the ZM family.
“ZM’s Late Show is known for nurturing exceptional young talent, and I know that with her infectious personality and dedication to entertaining our listeners, Brooke is going to shine, and our audience is going to love her.”
Koppens says: “I’m stoked to take this next step in my journey with ZM and connect with our listeners on the late show. It’s going to be an incredible ride, and I can’t wait to share it with our fantastic audience.
“I’m all about good vibes, great tunes, and plenty of fun, I’m ready to bring a burst of energy to weeknights!”
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