AUCKLAND, Today: DDB Aotearoa and AA Insurance have a new campaign that highlights the importance of Kiwi garages and why they deserve extra care.
AA Insurance’s recent Kiwi Garage survey revealed garages are for more than just parking cars. They reflect different life stages, uniqueness, and passions of families.
Garages can be home gyms, rumpus rooms, laundries, art studios, LEGO spots, memory repositories, or a mix of all these. This makes garages valuable and vulnerable spaces.
Ben Pegler, Creative Director at DDB Aotearoa, said: “Garages are more than a garage for many Kiwi home dwellers, they’re a happy place. Turns out they are as unique as each of us and sometimes the most interesting space within our homes – this individuality we wanted to celebrate with this campaign.”
“Garages are more than a garage for many Kiwi home dwellers, they’re a happy place.”
Melodie Vickars, Head of Brand, Marketing and Communications at AA Insurance, added that garages are significant living spaces that need protection. “AA Insurance is shining a light on the myriad of ways garages are used, reminding people to think about what’s in their own garage and ensuring it’s covered with home and contents insurance – so they can keep living a little freer in their garage.”
The AAI Garage campaign is now running across TV, outdoor, digital, web, radio, and social media.
CREDITS
AA Insurance
Head of Brand & Marketing: Melodie Vickars
Marketing Team Leader: Amanda Hogg
Senior Brand Advisor: Maria Bailey
DDB Group Aotearoa
Production Company: TheSweetShop Films
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