Programmatic

These Cat Rejections in Sheba’s Funny Ads Are Too Relatable

Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign from Mars-owned pet food brand Sheba reveals the animal’s one true desire. The spots, created by agency AMV BBDO and directed by Grandmas through production company Academy Films, capture the over-the-top dedication of some pet…
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