Anchor and TBWA\New Zealand have reimagined what the world would be like without milk to remind Kiwis to celebrate World Milk Day.
Anchor’s new ads shows what a melancholy place a milk-less world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water, starting the day off with bowls of water-soaked cereal, and causing grumpy cats everywhere to get even grumpier with Anchor’s Zero Lacto milk nowhere in sight.
These dystopian, devoid-of-dairy scenes coupled with the simple statement: “Thank Goodness for Milk” to remind viewers to remember the pivotal role milk plays.
These visual reminders of life without our beloved milk were a perfect way to celebrate World Milk Day, on June 1st, 2024. Happy World Milk Day!
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