Stuff Group is taking out the prize for having the biggest digital and print audience in the country. Every month, it reaches over half of New Zealanders, with 3.4 million Kiwis using its digital news sites, or reading the print products, a figure 1.9% larger than last quarter
The results come from the latest Nielsen CMI readership results, released on June 13, which show Stuff has the largest digital and print audience in Aotearoa.
The growth of new digital news sites with additional features and content has also significantly grown
the reach of much-loved news brands The Post, The Press and the Waikato Times despite small
declines in print audiences since last quarter. Digital and print subscribers now deliver almost double
the reach of print alone with a combined audience of 788,000 for The Post, 637,000 for The Press
and 406,000 for the Waikato Times.
Stuff Masthead Publishing Managing Director Joanna Norris says: “The way Kiwis consume their
news is changing and Stuff Group is delivering the right content in the right formats to cement its
number one audience position.”
The Nielsen survey shows Your Weekend – inserted in The Press, The Post and the Waikato Times
each Saturday – remains Aotearoa’s number one weekend magazine, reaching 292,000 readers a
week. The survey also shows more than 791,000 Kiwis read one or more of Stuff’s premium
magazine titles.
NZ House & Garden magazine reaches 374,000 readers each month, 29% ahead of its nearest
competitor. New Zealand Gardener magazine reaches 245,000 Kiwis every month, the same number
as it did in the previous quarter while TV Guide retains the largest reach of the three at 335,000 Kiwis
every week.
Stuff Brand Connections Managing Director Matt Headland says premium print content continues to
attract large audiences even as they migrate to paid digital subscriptions.
“Our commercial partners know the value of advertising and integrating into high-trust products with highly-engaging, quality local journalism, both in digital and print.
“The growth of Stuff’s first-person data through new digital environments adds to the personalised experiences we can offer, in a large but highly targeted environment.”
Norris says unique content is key to attracting and retaining New Zealanders at scale.
“We are committed to delivering the best journalism in the formats that work for our varying audiences’ lifestyles, whether that be a newspaper to your home or a digital news site on your phone.”
Source: Nielsen CMI Q2 23- Q1 24 April 24 Fused
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