Programmatic

Messi Helps Brands Kick Off 2026 World Cup Campaigns at Copa América

Copa America kicked off a summer of soccer in 2024, but it’s the start of a long road to the North American World Cup in 2026 for marketers, broadcasters and brands. As the United States hosts 16 teams from North, Central and South America and the Caribbean during the South American Football Confederation (Conmebol)’s quadrennial…
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