Programmatic

Exclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From Lionel Messi

Brands that didn’t buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol’s first Copa America in the United States since 2016 has been a massive success for TelevisaUnivision, whose live sports coverage currently accounts for…
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