Dulux Paints New Zealand has appointed brand strategy and creative agency Pitchblack and media agency MBM to oversee its full portfolio, including Dulux, Cabot’s, Dryden, British Paints, Porter’s Paints, and Levene.
Head of Marketing at Dulux New Zealand, Shontelle Crosswell, says Dulux is pleased to be working with both Pitchblack and MBM, who were the successful candidates from a competitive pitch process.
“Their experience and expertise are an exciting extension to the Dulux whānau. We look forward to driving new initiatives as we look to the future.”
Katie Loverich, Managing Partner at Pitchblack, says the agency is proud to be partnering with a renowned brand such as Dulux.
“Like many of us, I grew up with the Dulux sheep dog on our screens, so it’s exciting to contribute to the evolution.’’
Likewise, the team at MBM are excited to get stuck into this journey, says Annabelle Wilkinson, Managing Director at MBM Wellington.
‘’We have had a lot of fun during the pitch process and we can’t wait to get stuck in with the fabulous Dulux team.’’
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