HAWKE’S BAY, Today: FizzyPop, a digital marketing agency in Hawke’s Bay, is excited to renew its partnership with the Napier Art Deco Trust for the 2024 Winter Art Deco Festival. This festival is the biggest winter event in Hawke’s Bay, boosting tourism during the colder months.
Set for July 19-21, 2024, the festival promises fun for all ages. Expect vintage car displays, architectural tours, speakeasy experiences, casino nights, and a murder mystery evening. Attendees are encouraged to dress in period attire to fully enjoy the festivities.
“Renewing our relationship with FizzyPop was a natural choice,” says Matthew Bonnett of the Napier Art Deco Trust. “Their strategic guidance and flawless execution have been instrumental in our festival’s continued success, and we trust them as a safe pair of hands to deliver an outstanding campaign once again.”
“We’re delighted to continue our collaboration with the Napier Art Deco Trust.” – Kat Robinson
The partnership includes a comprehensive digital campaign using digital out of home, YouTube, social media, search advertising, and Google Display Network. The campaign features animated banners, strategic social media content, and precise video targeting to maximise engagement and ticket sales.
FizzyPop has also implemented a first-party data strategy for the Trust, helping capture prospective member data and cross-promote events to Art Deco enthusiasts.
“We’re delighted to continue our collaboration with the Napier Art Deco Trust,” says Kat Robinson, FizzyPop’s Key Account Manager. “Our team is passionate about bringing the Winter Art Deco Festival to life. Living and working in Napier, we understand the cultural significance of our Art Deco festivals, and are proud to be part of their growth.”
FizzyPop’s digital strategy aims to grow the festival’s reach nationwide, sharing the elegance and charm of the Art Deco era. The Winter Art Deco Festival highlights art, culture, and architectural beauty, reflecting the community’s spirit and resilience.
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