A new partnership between Lumo and NZME will see the headlines of the New Zealand Herald’s top stories appear on digital billboards across the country.
Starting from today, July 19, headlines and story images will be displayed across Lumo’s network as they are published on the Herald’s website. A custom-built solution, using a website RSS Feed, allows the screens to show up-to-the-minute news.
Jack Plowright, Lumo GM of Platform & Partner Strategy, highlights the significance of this partnership as not just being about delivering the news but also integrating timely and relevant content into the public sphere.
“Acknowledging that as a DOOH network, we have a platform to serve more than just ads in front of people. We have the means to make the everyday commute a more informative one.
“We have worked closely over the years with NZME to deliver successful, collaborative campaign solutions, but this partnership marks a real moment for our teams.”
NZME GM Marketing, Publishing & Audio, Gemma Vovchenko says the content partnership allows the Herald to extend its reach and stay true to its mission of delivering timely, quality and comprehensive news to all Kiwis.
“To ensure that even when people are on the move, they stay connected to the latest news happening here and abroad.”
Matt Martel, Managing Editor, Audience & Platform Curation at NZME adds that Lumo has done a superb job of bringing this collaboration together.
“We love big headlines, and these are the biggest in the country – I can’t wait to start seeing these on the way to work. This partnership will improve the discoverability of the Herald’s news, helping us to continue to grow overall audience as NZ’s leading news destination.”
With Lumo having over 70 digital billboards across Auckland, Hamilton, Tauranga, Wellington, and Christchurch, this partnership will offer the potential to reach over 1.5 million Kiwis every week.
A similar partnership announced last month sees Stuff’s breaking news headlines displayed on MediaWorks digital billboards across the country.
MediaWorks and Stuff leaders, Wendy Palmer and Laura Maxwell, say this partnership offers the ability to reach more people but also creates opportunities for new commercial partnerships.
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