AMI offers Roadside Rescue to all Kiwis in new campaign

AUCKLAND, Today: AMI has been safeguarding what matters to Kiwis for almost a century. Now, they’re offering AMI Roadside Rescue to everyone, insured with AMI or not, in a new campaign by Chemistry.

Says Melanie O’Leary, Marketing Manager, AMI: “Most of us have experienced moments when we’re stuck – whether that’s due to a flat battery, a puncture, or our keys being locked inside the car.

“Now that AMI Roadside Rescue is available to all New Zealanders, we wanted to celebrate how we are on your side, here to help you get unstuck.”

AMI Marketing Specialist, Steven Jordan continues, “We believe our service is second to none, with some great benefits like the reassurance that comes from knowing anyone that drives your car is covered.

“Now that AMI Roadside Rescue is available to all New Zealanders, we wanted to celebrate how we are on your side, here to help you get unstuck.” – Melanie O’Leary

“We’re also proudly showcasing our amazing technicians, who really do have your back in every corner of New Zealand.”

The campaign includes a TVC from the AMI Roadside Rescue driver’s perspective, showcasing unexpected rescues. Launched on July 14, 2024, it also features OOH placements, digital, social, and radio ads.

Haylee Killip, Business Partner at Chemistry says: “We’ve worked with the team at AMI for over twelve years, and they’ve demonstrated time and time again that ‘on your side’ is more than just a tagline – it’s a commitment to looking after New Zealanders, which makes them a joy to work with.

“Making AMI Roadside Rescue available to everyone, regardless of whether you are insured with AMI is a signature moment, and we’ve been delighted to help them share the news with New Zealand,” Haylee adds.

AGENCY CREDITS
Chemistry

CLIENT CREDITS
AMI Marketing Manager: Melanie O’Leary
AMI Marketing Specialist: Steven Jordan

PRODUCTION COMPANY CREDITS
Production Company: Eyes and Ears
Director: James Anderson
Producer: Bridget Bolton-Riley
DOP: Will Prosor