This year marks a major birthday for Griffin’s and the beloved biscuit brand wants all of Aotearoa to join in its celebration.
In honour of the last 160 years, Griffin’s latest campaign is inviting Kiwis to enjoy a little birthday moment of their own with a limited-edition Birthday Bikkie pack, featuring a vanilla cookie, topped with chocolate icing and sprinkles.
Kiwis can also scan a QR code on their favourite Griffin’s pack to make an AR birthday cake appear – by “blowing” out the candles they reveal if they have won a share of $ 50,000 worth of prizes.
Creating delightful moments
Griffin’s Brand Manager, Kimberley Thorpe says reaching 160 years is a monumental achievement for the brand, giving thanks to the generations of Kiwis who have enjoyed their biscuits.
“This celebration is about giving back and creating delightful moments for everyone. We want to bring the party to the people and make sure everyone has a chance to join in the fun.”
The campaign was crafted by independent commerce agency, Multiplied, and led by Creative Partner, Aaron Taylor.
Taylor says working with the truly iconic Kiwi brand has been an incredible journey.
“We wanted to capture the essence of what makes Griffin’s special – the joy their biscuits bring to everyday moments. This campaign is a way to extend that joy on a larger scale, and we’re excited to see it come to life.”
The integrated campaign will reach Kiwis through a comprehensive mix of television, digital, out of home, social media, in-store point of sale and disruptive displays.
Griffin’s also partnered with experiential agency, Twenty4, and Bluebells Cakery for a hands-on cake decorating experience that was open to the public.
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