AMI is reassuring Kiwis that it has their back by extending its Roadside Rescue support to everyone, regardless of whether they are insurance members or not.
“Most of us have experienced moments when we’re stuck – whether that’s due to a flat battery, a puncture, or our keys being locked inside the car,” says AMI Marketing Manager, Melanie O’Leary.
“Now that AMI Roadside Rescue is available to all New Zealanders, we wanted to celebrate how we are on your side, here to help you get unstuck.”
The new campaign created by independent agency Chemistry features a TVC from the point of view of the AMI Roadside Rescue driver, who never knows what they might see when they turn up to rescue people in need. The campaign also features OOH placements, digital, social and radio.
“We believe our service is second to none, with some great benefits like the reassurance that comes from knowing anyone that drives your car is covered,” says AMI Marketing Specialist, Steven Jordan.
“We’re also proudly showcasing our amazing technicians, who really do have your back in every corner of New Zealand.”
Haylee Killip, Business Partner at Chemistry says the agency has worked with the AMI team for over 12 years who have demonstrated time and time again that ‘on your side’ is more than just a tagline.
“It’s a commitment to looking after New Zealanders, which makes them a joy to work with. Making AMI Roadside Rescue available to everyone, regardless of whether you are insured with AMI is a signature moment, and we’ve been delighted to help them share the news with New Zealand.”
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