Programmatic

Lush encourages its customers to go Naked this weekend

Lush Cosmetics is encouraging Kiwis to go Naked by inviting customers to swap their empty cosmetics packaging for a plastic-free alternative.

As part of the brand’s ongoing mission to leave the world lusher than they found it, and with the average Kiwi household using around 941 plastic bottles per year, Kiwis are getting the chance to step into an immersive pop-up Lush Shower, and “get Naked”, for free! 

Today and tomorrow, those based in Auckland can bring their empty cosmetics packaging to the pop-up Lush Shower at Westfield Albany, where Lush will swap it for one of their iconic plastic-free Shampoo Bars.

As an extension of Lush’s all-year-round closed-loop packaging incentive, all of the empty cosmetic packaging swapped at the Lush Shower will be recycled through the company’s ‘Bring it Back’ scheme.

By taking part in the Swap, Kiwis can get their hands on free Lush goodies, while also becoming part of Lush’s ongoing cosmetics revolution.

Kiwis can get Naked with Lush at the Lush Shower today from 3:30 PM to 8:00 PM and tomorrow from 10:30 AM to 5:00 PM. 

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