Programmatic

Walmart’s Global Ad Business Grew 26% in Q2

Walmart’s ambitions to be a major advertising player are continuing to grow. The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025 earnings. Within the U.S., Walmart’s ad business, called Walmart Connect, saw 30% year-over-year growth during the quarter. Walmart specifically credited third-party marketplace sellers, which…
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