Programmatic

These 10 Advertisers Won the Olympics for TV and Streaming

The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $ 500 million coming from first-time sponsors. Samba TV also…
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