Programmatic

Phantom Billstickers bring Alien films to life

To promote the cinematic release of Alien: Romulus, while also paying homage to the film franchise’s legacy, Phantom Billstickers has created a campaign designed to send shivers down your spine.

The campaign features a towering, larger-than-life depiction of the film’s alien, using lighting effects to capture the sense of fear that has made the Alien franchise a cultural phenomenon for over 40 years.

“We wanted to create something that not only grabs attention but also evokes the visceral horror that Alien fans have come to expect,” said Connor Luycas-Dyer, Creative Lead at Phantom Billstickers.

“This campaign is more than just a promotional effort—it’s an immersive experience that gives viewers a taste of the eerie world of Alien: Romulus before they even step into the cinema.”

Appearing on Ponsonby Road and Pitt Street in Auckland, the Alien Romulus campaign dominates the landscape, serving as a reminder of the imminent terror that awaits in theatres.

Alien: Romulus is slated for release on 15th of August. As anticipation builds, Phantom Billstickers invites all to experience the fear that only the Alien franchise can deliver—right on the streets of Auckland.

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